According to Disneyland, new Magic Key pass (annual pass) sales will start up again on Wednesday, January 10, 2024. Disneyland's equivalent of an annual pass is called the Magic Key, which grants access to exclusive experiences and savings on food and goods.. All four pass types will be available for purchase as follows: Inspire – $1,649 Believe – $1,249 Enchant – $849 Imagine – $499 Current Magic Key holders can renew their passes during their 30-day renewal window, which is up to 30 days prior to the pass expiration date.